Here is our list of the best marketing training courses and programs.
Marketing training provide learners with a good foundation on marketing principles and how to achieve their marketing goals. These courses and programs cover strategies, techniques, methods, and tools your team needs to promote your products or services successfully. Examples of marketing training programs are Google’s Fundamentals of Digital Marketing and Coursera’s Marketing Course for Beginners. The purpose of these programs is to help you identify and sell to your target market.
These sessions are examples of professional development activities and corporate workshops. These courses are similar to sales training programs, customer service training programs, and leadership training programs.
This list includes:
- marketing training courses
- marketing training programs
- the best online marketing courses
- digital marketing training
- the best marketing certifications
Let’s get to it!
List of marketing training courses
Digital marketing training programs do more than help you get more customers. These courses also help you retain your existing customer base and drive adoption. Here are the ten best marketing training programs you should consider for your team.
1. ClickMinded Digital Marketing Course
ClickMinded is a company co-founded by Tommy Griffith and is one of the few platforms dedicated solely to teaching digital marketing. Tommy Griffith is a popular SEO expert and trainer who has worked with major companies like Airbnb and Paypal.
ClickMinded offers a bundle of seven courses, including:
- social media marketing
- email marketing
- paid advertisement
- content marketing
- search engine optimization
- sales funnels
- web analytics
These themes are specific aspects of marketing your team will need to master to become digital marketing specialists. World-class professionals working in highly successful companies like Lyft, TechStars, and Airbnb teach the courses in ClickMinded.
The trainers are active experts in the digital marketing space, ensuring that you get top-of-the-line insights. Thousands of marketers from organizations like Microsoft, UNICEF, and Grammarly also use ClickMinded.
The program’s content is suitable for all business sizes and marketing teams. However, the price may be too steep for individuals. ClickMinded courses come with certifications for all your team members, and you can choose just one course that suits your organization’s needs. This course takes only 42 hours, which is quite flexible. You do not need prequisite knowledge to apply for this training program.
Program Price: $997/module
Apply for Clickminded Program.
2. Hubspot Academy Email Marketing Certification Course
This email marketing course by Hubspot is a great choice to improve your email marketing strategies. Joining over 250,000 professionals who have taken this course. You’ll learn to become an email marketing expert.
The training includes powerful strategies to grow your business and career. The course consists of nine lessons, 28 videos, and nine quizzes, which are almost four hours long.
The Hubspot Academy course will teach you how to build an effective email marketing strategy and understand your contacts’ needs. You will learn to send tailored, contextual emails that engage your contacts.
You will learn how to keep your contacts engaged and build relationships and trust by sending the right emails at the right time. In addition, the course will help you develop an email deliverability strategy, analytics metrics, and mail automation, which will increase the success of your marketing campaign.
Courtney Sembler, the director of Hubspot Academy, teaches this course. Her experience in downward and upward marketing and adapting business strategies for stakeholders will come in handy.
This free course gives you access to the complete Hubspot library of education and software tools. Hubspot also offers a comprehensive digital marketing course that covers the following:
- inbound marketing
- content marketing
- social media marketing
- and contextual marketing
The academy also has courses for SEO, blogging, Facebook ads, and other marketing channels.
Program Price: Free
Apply for Hubspot Academy Email Marketing Certification Course.
3. Fundamentals of Digital Marketing by Google Digital Garage
This program by Google Digital Garage is one of the most comprehensive free marketing training programs for beginners. Crafted by the best Google trainers, this course covers a wide range of topics in 26 modules.
The approach to learning is accessible and detailed yet beginner-friendly. The course will expose you to practical exercises and real-world examples to help you understand and execute projects.
The course will train you to turn data analytics into usable insights, create a proper strategy and track your marketing efforts, and create brand awareness through content marketing. You will learn the strategies for displaying ads, tools to build an optimized online store, and local and email marketing.
Other skills you stand to learn include:
- SEO
- SEM
- social media marketing
- web optimization
The duration of the program is 40 hours, with videos and text materials. This program will give you unlimited access to the platform at your pace. You will also get a globally recognized certificate upon completion after a final exam consisting of 40 questions.
The program can turn a beginner into a skilled professional in a few days. Interactive Advertising Bureau, Europe, and The Open University accredit this resourceful digital marketing program by Google Digital Garage.
Program Price: Free
Apply for Fundamentals of Digital Marketing by Google Digital Garage.
4. Coursera Digital Marketing Course
This Coursera marketing specialization course is an 8-month intensive program covering physical and digital marketing. Coursera digital marketing course contains seven courses from industry experts and professionals. The facilitators include a professor of marketing, a Head of Analytics at Google, a professor of digital media, and other business administration experts.
Coursera digital marketing course will help you to understand the digital marketing revolution and how analog and digital marketing differ. The course also teaches how to collect, analyze, and visualize data for the web.
You will also learn:
- how to use data for agencies and organizations
- the process of strategic communication
- Artificial Intelligence
- Internet-of-Things
- how these tools could affect digital marketing
The structure of this course is self-paced, with multiple practice quizzes and graded assignments. Coursera digital marketing course follows a hands-on approach to this program, exposing students to real-life experiences.
Organized in conjunction with the University of Illinois i-MBA program, this course offers a recognized certificate. Applying for this course does not need you to have prequisite knowledge, but it demands a high level of commitment.
Program Price: $79 per month, including a 7-day full access free trial.
Apply for Coursera Digital Marketing Course.
5. Udemy Digital Marketing Course
This digital marketing course by Udemy is a comprehensive program comprising 12 courses. The course’s unique offering is its platform-specific modules. This will allow you to understand the marketing nuance that comes with each platform.
The program includes specialized modules for:
- Facebook ads
- Quora
- YouTube marketing
- SEO
- WordPress setup
- Email marketing
- Effective market research
- Google Analytics
These modules come in bite-sized lectures to help you to better access the content. In this comprehensive 22.5 hour-program, with over 43 articles and resources, you will learn how to make a website and run successful Google ads.
The Udemy course suits all businesses, including digital and physical products, B2B, and B2C business structures. Top companies like Nasdaq, Volkswagen, and Eventbrite deploy this course for their employees, highlighting its value. Over 500,000 students have taken this course and improved their digital marketing prospects.
You do not require prior marketing knowledge or experience in digital marketing to take this course. The material is also self-paced, and you can listen to the course at an increased speed to save time. Upon completion, you will receive a certificate of participation.
Program Price: $129.99, including possible discounts
Apply for Udemy Digital Marketing Course.
6. Alison Diploma in E-business
Alison is a popular learning platform with over 3,000 courses across different fields like I.T., language, health, and marketing. With over 20 million learners and 3.5 million graduates, there is no doubt that the marketing course Alison offers is of high quality.
This diploma in e-business takes a holistic approach to everything an online business needs. The course is one of the top online marketing training programs to learn how to improve the efficiency and productivity of your online business.
In this course, you will learn how to design, create, edit and track a website and funnel with more success with updated strategies.
You will also learn to use:
- Google Analytics
- AdWords
- AdSense
- Google Webmaster
The duration of this program is between 6 to 10 hours, but it allows for a flexible schedule and does not require prior knowledge of digital marketing. This course takes a hands-on approach to learning, and you will get a certificate of participation upon completion.
Program Price: Free
Apply for Alison Diploma in E-business.
7. Simplilearn Digital Marketing Specialist Program
The digital marketing specialist course by Simplilearn is an interactive program with in-depth training on various tools. The program is built around live classes, so it is not as flexible as other digital marketing courses. However, these interactive classes ensure more personalized coaching and can help solve specific business issues.
The course covers over 40 digital marketing tools, including:
- Google keyword planner
- YouTube Analytics
- Facebook Insights
- search engine ranking
With this program, you will have a good understanding of what choice of tools is best suited for any marketing project. Other marketing aspects covered include developing a digital strategy, web analytics, and audience research and acquisition.
Simplilearn Digital Marketing Specialist Program takes about a year, and there are several other electives you can opt for after completing the main course. Upon completion, you will get an advanced certificate recognized by global organizations.
Program Price: $1499
Apply for Simplilearn Digital Marketing Specialist program.
8. Udacity Digital Marketing Nanodegree
The Udacity Digital Marketing Nanodegree is a robust program for beginners and experienced marketers.
The modules cover various topics, including:
- marketing fundamentals
- data and technology
- social media
- SEO marketing
- email marketing
- content strategy
- display advertising
- Google Analytics
This course uses real-world projects from industry experts in partnership with top-tier companies, which helps to cement the skill set. You will also gain access to a technical mentor who will keep you on track.
The career services include a GitHub portfolio and LinkedIn profile optimization. These factors will make you a formidable contender in the evolving digital marketing space.
You will be trained by a former market research expert at Yahoo!, media and marketing experts, and Google analytics instructors. The combination of these experts makes this Udacity nanodegree a remarkable program. This program lasts about three months.
Program Price: $399 per month.
Apply for Udacity Digital Marketing Nanodegree.
9. Microsoft Advertising Certification
Microsoft offers this comprehensive marketing certification suite for free. This program helps marketers to make optimal use of their budget with in-depth knowledge of the marketing space. The program has three parts, namely search advertising, native and display advertising, and shopping advertising paths.
The search advertising module will educate you on the fundamentals of digital advertising, including the structure, bidding, and execution of ads. The native advertising module covers reporting on campaigns, while the shopping module details setting up a merchant center store and reports analysis.
Upon completing this program, you will get a well-respected certificate. In addition, Microsoft will add your profile to the Microsoft member directory, which will make it easier for potential employers to accredit your certification status. This makes the certificate a viable addition to your résumé. With a total of 42 courses, this 12-hour program is a great way to upskill your team.
Program Price: Free
Apply for Microsoft Advertising Certification.
10. Digital Marketing Foundations by LinkedIn Learning
This digital marketing program is suitable for marketers regardless of their expertise level. LinkedIn Learning ensures you get the right information in a fast-moving field by discussing the building blocks of online marketing. In this course, you will learn how the online marketing world works, where the profession is headed, and how to harness this knowledge for your organization.
The LinkedIn digital marketing course breaks down the concepts of online presence, how to use SEO, and the operational dynamics of paid channels. The course further explains email marketing, digital video marketing, and the analytic skills required for effective data management.
This course comes with a certificate that will be attached to your LinkedIn profile and takes about two hours to complete its 14 chapters. The course is flexible, as you can access your modules on any device on the move.
Program Price: $39.99 per month, including a free 1-month free trial.
Apply for LinkedIn Learning.
11. Marketing Foundations by edX
This course gives an introductory understanding of how marketing works in an organization. Marketing Foundations by edX will prepare you to see marketing as a key component in the overall business strategy, not just a department.
The course covers the tools required to develop market efforts, strategies, and marketing principles. You will also learn to understand consumer behavior and how to carry out marketing plan analysis.
This course takes about four weeks and requires seven to nine hours weekly. To apply for this course, you must enroll early for the full access option, which offers access to world-class institutions and universities. Upon completing this course, you will get regularly graded assignments and a shareable certificate.
Program Price: $149 with a free limited option.
Apply for Marketing Foundations by edX.
12. SEMrush Academy Online Course
SEMrush is a company popular for creating one of the most successful digital marketing tools. SEMrush offers a variety of free digital marketing courses that cover SEO, content marketing, pay-per-click, affiliate marketing, and social media marketing.
Developed by seasoned industry experts, SEMrush Academy covers basic and advanced concepts. This makes the course one of the foremost marketing classes for beginners and experienced digital marketers. The course covers market assessment, audience segmentation, competitor analysis, and improved customer experience. In addition, you will learn how to use SEMrush effectively for all digital marketing campaigns.
Program Price: Free
Apply for SEMrush Academy online course.
Conclusion
Marketing courses are a great way for you and your team to upskill. However, learning a new marketing skill can take longer and feel unproductive if you spend time on the wrong programs. Choosing courses with well-known experts is a good starting point. Experts can inform you about what you may be missing in your marketing strategy and how to fix it.
These learning sessions also inspire confidence in your team and keep them updated with new strategies and technologies. Some courses are designed for different levels of expertise, and you can situate your team members in the right course, depending on where they belong.
You may need a marketing course that specializes in a specific need of your organization, like social media, email, print, or video. Selecting courses that are both created by experts and specific to your team’s needs is how you get a return for your money, your team’s time, and everyone’s commitment. If you’re taking one of these courses, it’s best to choose one of the many marketing courses with certificates to demonstrate your knowledge.
Next, check out marketing conferences and books about marketing.
Grace He